Up until March of 2009, I had been a gold broker with one of the best firms in the country. I spent countless hours talking to thousands of potential gold buyers…and quite a few that had already bought. Over and over again it would become clear early into the conversation that most of these folks lacked the information to do this right. I became very frustrated at the numbers of gold buying prospects who knew too little. I sometimes spent hours with one prospect trying to teach what they needed to know – hoping in the end that they would appreciate the education and buy gold from me. Unlike many gold brokers, I had been in the business world for years and spent over 24 years in and around the equity markets. I have seen and heard it all. In fact, very early on, I had made some of the same mistakes many of these folks were going to make. I was not going to let them make those mistakes…not with me, not on my watch.

I had the information these folks needed and worked hard at trying to train them. I learned however, that by the time most gold buyers are talking to a broker – they have decided to buy. They emotionally are past getting educated. The best gold brokers would have most of these people closed on that call. But they really didn’t know enough. Every horror story I ever heard from gold buyers came because they didn’t have enough quality information. It was for many – a roll of the dice.

My previous successful international business experience was built on transparent information exchange one step at a time, over considerable time usually. My style has always been to educate my prospective clients so that they comfortably just sort of arrive at the end of the sales process without any real pushing. And if along the way, the information exchanged determined what I was selling was not the right fit…we shake hands and move on. I was 100% convinced that what I was trying to teach them was in their best interest…but there is so much ‘noise’ in the gold business, they were often confused. There just was not enough “face time” to work the way I was used to and too much conflicting data in the marketplace. So I started looking for alternative ways to help these educate these folks.

I searched the Internet for sites that had the whole package and found none. There were many who had good data, but it was always skewed toward the real intent – they sold gold! Once you see inside how gold dealers operate, you will quickly see that it is unnatural to expect a good gold broker to be interested in teaching enough about the global economic situation for people to form their own plans, and make their own decisions. To expect them to tell you all the inside secrets that may make their jobs more difficult in not realistic. The right kind of information coupled with the right education will advance your negotiation skills and allow you to define what gold you want and for what price. This leaves less room for real “sales.”

I searched Amazon and other book outlets – the library. I could find no resources where all the elements necessary to help the gold buying public level the playing field could be found. There were books on gold’s history that would provide great detail on 5000 years of gold as money on the planet for example. There were others with more with history about gold’s price over the years…its role in The Great Depression, etc. I could not find a place to point people where they could take it upon themselves to learn the important components to a successful precious metals strategy…so I left.

I left and spent the next 14 months gathering all the necessary information and writing this book. I took 24 years of equity research and trading experience, combined it with 22 years of international business experience and 6 years of gold buying,  selling and broker experience and rolled it all up into this book…and I think you will agree it is good. If anyone is interested in buying gold, or wants help deciding if they should be interested in buying gold now or sometime in the future; I believe this book will be a tremendous resource…right through the buying process with insider information that you will not find anywhere else.

As more people realize they need to consider precious metals as an option, there will be more trying to capitalize on the trend. Like most things, there will be a few who come along that have never worked inside the industry, but have a basic consumer based understanding of the business and a marketing strategy to get you to pay for their advice. Don’t be fooled by good sales copy. Read their depth of economic understanding (which of course is the reason to be considering buying gold – not because they want you to). If they don’t talk about the economics at play, they don’t know enough to be teaching you anything. Then make sure they have worked in the business – there is no substitute. The difference is like knowing how to drive a car and knowing how to build one. To do this right, you need quality gold industry experience combined with deep economic analysis; not just good sales copy. It also takes a certain amount of volume. I worked hard to whittle my e-book down to 124 pages.

On a more personal note…

I am an avid reader averaging 2 books per month for almost 20 years. If I could make learning a career, I would have years ago. I graduated from college with 2 degrees – one in Business Administration – Marketing and the other in Speech Communications, both with a 4.0. Those grades and my roles in college landed me in Who’s Who in American Universities and Colleges. This after joining the Marine Corps in 1974, being meritoriously promoted to E-4 in 18 months. I love the Marine Corps and all it stands for in this country…Semper Fi! I was the leading business developer in 2 start-up companies that went on to be sold later for over $400 million dollars each. I have owned a couple of businesses and have done business all over the United States and as far as India.

What I have to say in the pages of this e-book will be very important to all of us before we turn this economic ship around…I am certain of it. The potential protection and gain from the information in my e-book is huge compared to the downside risk in my opinion. Spending $39 to be in a position to make this decision yourself and formulate a plan is a no-brainer. Unfortunately, I know it goes for most people – they think about this, then when everything I forecast comes to be, they will realize the trouble they are in and rush into decisions without the proper training and time. There is still some time – not a lot. Invest in your economic security! Doing nothing is a decision.